Lance Marwood | V1LLAG3 Voice

Oliver Buchannon

Lance Marwood

At V13 Promotions, we're a music promotion agency hellbent on helping the independent music revolution. Founded by industry vets Lance Marwood and Chris Gonda, our mission is simple: to empower indie musicians to rise above the noise and achieve professional greatness without compromise.

#279 // Marmozets : They found the insecurity. And jumped anyway.

May 22, 2026

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3 min read

#279 // Marmozets : They found the insecurity. And jumped anyway.

Voice: I slept like shit and still tried to act like I wasn’t running on empty. Maybe you’ve been through this: your brain is already sandpaper, and a small crisis turns enormous.

#278 // NEW BLOOD: 8 bands the algorithm hasn't ruined yet

May 15, 2026

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3 min read

#278 // NEW BLOOD: 8 bands the algorithm hasn't ruined yet

Voice: Today is the first time I'm running my workshop on content creation for musicians, end-to-end, with real people in the room.

#277 // NEW BLOOD: 8 bands the algorithm hasn't ruined yet

May 8, 2026

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3 min read

#277 // NEW BLOOD: 8 bands the algorithm hasn't ruined yet

Voice: My kid woke us up at 6:30 with a knife wound between his eyes.

#276 // Prince: What was he hiding in the vault?

Apr 24, 2026

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3 min read

#276 // Prince: What was he hiding in the vault?

Voice: The worst sentence I said to myself this week was "I should be able to do all of this."

#275 // Nine Inch Nails & Boys Noize: A Set In The Sahara

Apr 17, 2026

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2 min read

#275 // Nine Inch Nails & Boys Noize: A Set In The Sahara

Voice: You can feel it when you start bargaining with your own life. There’s a line. It’s thin, and at times grows taut with tension. There are the daily negotiations that look like you’re being responsible: I’ll cook less and buy the good, pre-made meals. I’ll dictate the journal instead of taking the time to write it. I’ll run the “ten-minute version” so the day still counts. I’ll agree to what the artist asks for so I can just move on.

#274 // BLARF: Eric André Made an Album for Movies That Don't Exist

Apr 10, 2026

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10 min read

#274 // BLARF: Eric André Made an Album for Movies That Don't Exist

Voice: I had two days this week. Not five. Two. The rest got taken: Appointments. Emergencies. A 4 a.m. wake-up that turned into three hours of dishes and snack prep before I could sit down. The week I planned on Sunday was fiction by Tuesday.

#273 // CORROSION OF CONFORMITY: Legacy, loss, and a double album that almost never happened

Apr 3, 2026

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11 min read

#273 // CORROSION OF CONFORMITY: Legacy, loss, and a double album that almost never happened

Voice: I dropped everything this week. The newsletter. The routines. The weekly review. The content schedule I'd been white-knuckling for months. All of it. I've got a brain that

#272 // AGAINST THE CURRENT: Chrissy Costanza on Outlasting Everyone

Mar 20, 2026

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12 min read

#272 // AGAINST THE CURRENT: Chrissy Costanza on Outlasting Everyone

Voice: This week I want to talk about showing up ugly. Not the curated vulnerability kind. Not the "I'm a mess, but like, a photogenic mess" kind. The kind where your kid is screaming in the back seat, you've been a monster all morning, and every cell in your body is telling you to turn the car around and go home.

#271 // Gaerea: The Album That Started with a Funeral

Mar 13, 2026

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11 min read

#271 // Gaerea: The Album That Started with a Funeral

Voice: This week I want to talk about the backup plan. Not the one you hope you never need. The one that saves you when the real one falls apart. My kid had surgery this week. The house was being painted. I had contracts to review, taxes to finish, a living room to rearrange, and a four-year-old who was doing his level best to test every last nerve I had left.

#270 // The Guess Who: Touring for First Time in 23 Years

Mar 6, 2026

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11 min read

#270 // The Guess Who: Touring for First Time in 23 Years

Voice: This week I want to talk about staying. Not the motivational kind. Not the "never give up" poster in a dentist's office. The real kind. The kind where the scoreboard reads zero, the week fell apart, every system you built to hold yourself together quietly collapsed, and you're still here.

#269 // Swae Lee: ‘FLAMMABLE’ Ignites the Road to ‘SAME DIFFERENCE’

Feb 27, 2026

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11 min read

#269 // Swae Lee: ‘FLAMMABLE’ Ignites the Road to ‘SAME DIFFERENCE’

Voice: Why 13 matters to us. This isn’t a branding gimmick. For our CEO and founder Christopher Gonda, 1’s and 3’s have mattered his whole life. It’s a pattern he’s noticed forever. For me, 13 got real when I realized the house numbers of my first and last home addresses added up to 13.

#268 // Foo Fighters: ‘Your Favorite Toy’ Kicks Off a New Era

Feb 21, 2026

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10 min read

#268 // Foo Fighters: ‘Your Favorite Toy’ Kicks Off a New Era

Voice: This week, I want to start with something unglamorous but frankly the theme of the week: the work behind the work.

#267 // Tame Impala: Arena Tour Locked with Djo & Dominic Fike

Feb 13, 2026

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10 min read

#267 // Tame Impala: Arena Tour Locked with Djo & Dominic Fike

Voice: I woke up and remembered what day it was. Friday the 13th.A lot of people see 13 and flinch. They treat it like a warning label. Like the universe is trying to tell them to drive slower and keep their hands inside the ride.

#266 // Def Leppard: Phil Collen on the 40-Year “No Excuses” Bar

Feb 6, 2026

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11 min read

#266 // Def Leppard: Phil Collen on the 40-Year “No Excuses” Bar

Voice: We’re all working on a million things at once. Not just here at V13 (though that’s 100% true), but most of us. In fact, probably you reading this as well.

#265 // Alter Bridge: When a Band Relearns Why It Started

Jan 23, 2026

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10 min read

#265 // Alter Bridge: When a Band Relearns Why It Started

Voice: Cover Stories are the backbone of what we do. The long-form conversations. The ones that go deeper than the press cycle allows, across different scenes, genres, and decades. But always with the same commitment to that unfiltered version. That’s what Veritas is all about.

#264 // Robyn: ‘Sexistential’ Marks a Bold New Era

Jan 16, 2026

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9 min read

#264 // Robyn: ‘Sexistential’ Marks a Bold New Era

Voice: Welcome to 2026. New years demand declarations. Big ones. Loud ones.We're choosing something smaller and more deliberate.This is the first issue of V1LLAG3 Voice this year, and the start of a new rhythm: from now on, this newsletter arrives once a week, on Fridays.

#263 // David Byrne: Analog Shots from the “Who Is The Sky” Tour

Dec 16, 2025

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7 min read

#263 // David Byrne: Analog Shots from the “Who Is The Sky” Tour

Voice: It’s been a hard year. Yes, we’ve had more and more success as a business. But us, the people behind this, we’ve all been handed blow after blow. Death, sickness, and a long litany of trials and tribulations. It’s been a lot.

#262 // The Bloody Beetroots: Inside the Studio Where Chaos Becomes Craft

Dec 12, 2025

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7 min read

#262 // The Bloody Beetroots: Inside the Studio Where Chaos Becomes Craft

Voice: So I’m talking to Erin Browne, our PR & Marketing Exec this morning, and I’m realizing that I need to write this thing, which means I’m obviously going to seize at the first thing that comes to mind, and it’s that I’m incredibly grateful. I’m so grateful for the incredible people that I get to work with. I’m so grateful for the work I get to do with people. I’m so grateful for my family and the life I get to lead.

#261 // Reading & Leeds 2026 // Headliners Revealed for Next Year’s Festival

Dec 9, 2025

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7 min read

#261 // Reading & Leeds 2026 // Headliners Revealed for Next Year’s Festival

Voice: I’ve talked a LOT about the Christmas Miracle we’ve been running the past few weeks and how awesome the talent has been. So today I’m going to talk about another Christmas Miracle that’s upcoming:

#260 // Static-X // Tony Campos on the Legacy of ‘Wisconsin Death Trip’

Dec 2, 2025

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7 min read

#260 // Static-X // Tony Campos on the Legacy of ‘Wisconsin Death Trip’

Voice: THE MIRACLE GREW LEGS. When we opened the door on the V13 Christmas Miracle, the idea was simple: give away real PR work to artists because the system keeps squeezing them and we’re done watching quietly from the sidelines.

#259 // City and Colour // ‘Sometimes Lullaby’ Arrives for RSD Black Friday

Nov 28, 2025

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8 min read

#259 // City and Colour // ‘Sometimes Lullaby’ Arrives for RSD Black Friday

Voice: IT’S STILL A MIRACLE. AND IT’S WORKING. Last week we launched the V13 Christmas Miracle, our decision to offer free PR services to artists through the end of the year. Not for clout or leads or funnels or any of that shit. But because we’re fed up with the way artists are treated and we believe in doing something real. Something generous. Something rooted in Love & Logic.

#258 // Alexisonfire: ‘House of Strombo’ Live Album Drops for RSD Black Friday

Nov 25, 2025

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7 min read

#258 // Alexisonfire: ‘House of Strombo’ Live Album Drops for RSD Black Friday

Voice: IT’S STILL A MIRACLE. AND IT’S WORKING. Last week we launched the V13 Christmas Miracle, our decision to offer free PR services to artists through the end of the year. Not for clout or leads or funnels or any of that shit. But because we’re fed up with the way artists are treated and we believe in doing something real. Something generous. Something rooted in Love & Logic.

#257 // Converge: ‘Love Is Not Enough’ Ushers In a New Era of Chaos

Nov 21, 2025

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9 min read

#257 // Converge: ‘Love Is Not Enough’ Ushers In a New Era of Chaos

Voice: IT’S TIME FOR A MIRACLE. Paying lip service to a Mission, Vision, Values page on your corporate site while clearly orienting everything towards profitmaxxing seems to be the domain of most businesses, big or small, these days. And we’re frankly tired of that shit. Christopher Gonda and I have this weird thing where we believe that we can run a business using a balance of Love & Logic.

#256 // Foo Fighters: ‘Take Cover’ Stadium Tour Storms Europe in 2026

Nov 14, 2025

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7 min read

#256 // Foo Fighters: ‘Take Cover’ Stadium Tour Storms Europe in 2026

Voice: Why hello. Life is passing you by. Every second. The Earth is spinning. You are a speck on a rock in an endless void that will stretch until it contracts. Everything is happening, with or without your permission. If this makes you feel hopeless, understand that this sentience you have is a gift. Understand that everything in your physiology is doing everything in its power to make you aware. You are here. You are reading these words.

#255 // The Prodigy: Massive Outdoor Takeover Set for Summer 2026

Nov 7, 2025

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7 min read

#255 // The Prodigy: Massive Outdoor Takeover Set for Summer 2026

Voice: Why hello. I took a break from doing a full developmental edit of a manuscript to do today’s V1LLAG3 Voice, and to be honest I’m looking forward to getting back to it. Sometimes a pocket polemic by-way-of Spider Jerusalem is precisely what the doctor ordered, and I want to get back to taking that medicine. Remember that reading is good for you, so pick up a book and read something. Doesn’t matter if it’s a self-help or textbook or children’s illustrated book; just put something real between your hands and remember the joy of solitude with your mind’s eye.